Pretty in Prada

"My creations are strange and not perfect, because I don't like things that are obvious. So I always try to introduce something that is wrong, something different. Just beauty by itself is too easy." Miucca Prada

Every season, Prada comes with something very enexpected. It makes you want to go further.
When I think of Prada, I think of  future. Of innovation. Of Irony.

From left to right: Prada Epicenter Tokyo - Prada Epicenter Los Angeles - Prada Epicenter New York

The stores were designed in collaboration with architects Rem Koolhaas and Herzog & de Meuron.



Fondazione Prada Carsten Höller


Fondazione Prada

                                  spring/summer 2013                                     fall/winter 1988

 "I once tried to make lace – which has been a great obsession of women – unsexy. And I achieved it,". Miucca Prada was one of the first designers to become interested in military uniforms; one of the first to look to vintage dresses for inspiration.

Au Revoir,
Jeanne